How do you stand out when everyone is selling almost the exact same thing?
So, how do you stand out? Especially if you are a reseller and product innovation isn't the strong selling point?
Standing out in today’s crowded market isn’t easy. Features alone won’t give you a lasting edge; competitors will eventually catch up. Competing on price? That’s a race to the bottom that compromises your profits.
The answer is your brand. You need a meaningful connection with your audience.
Here are 8 powerful ways to differentiate your brand when you don’t have innovation — but you do have a story:
1. Story: People buy from people they trust and connect with. Share your origin, values, or purpose. Across your website and on your marketing channels like social media.
2. Belief: Connect deeply with your audience through shared values. Perhaps your brand cares deeply about sustainable practices.
3. Cause: Align your brand with a purpose that improves the world. Think TOMS Shoes’ famous “One for One” model. They donated one pair of shoes for every pair that was purchased.
4. Heritage: Tap into nostalgia or timeless values. Vintage aesthetic, a different time, going back to basics like how things used to be made, styled, or cherished.
5. Delight: Surprise and delight your customers with memorable experiences. Create moments that turn a transaction into a friendship, then build a community.
6. Transparency: Openly share your processes, challenges, and successes.
7. Solidarity: Stand for your customers’ dreams. Align with their struggles, values, and aspirations, and become a true ally.
8. Individuality: Offer personalization that makes every experience unique.
Lastly, consistency is key to reinforcing your brand’s story. Your messaging and story need to be woven into all your marketing, throughout your website.
Your brand’s story is your secret weapon. Use it to stand out, build loyalty, and grow with purpose.
If you’re looking for design support to improve the performance of your website. Reach out for a no-obligations chat.