House of Chloe by Chloe Amaral
House of Chloe
Interior Staging & Home Goods
Years in business: 1-3
House of Chloe is an interior staging and luxury home goods e-commerce brand. This is a brand new business venture for the owner. She had a big vision of combining her love for interior design, curated luxury pieces and staging all into one business.
Current website challenges and needs
Brand new website! Emphasis on attracting local Toronto clients to her website, creating a brand that is truly unique to her style.
Website
We chose Squarespace as the ideal platform for her e-commerce and service-based business. This allows lots of flexibility to create more pages to add information and easy to style her brand.
Brand Exploration
During our branding workshop, we explored comparable retail brands and inspirations from international brands within the luxury retail space.
Our design really focused on House of Chloe’s brand values, tone, and overall aesthetic ambitions. The style is both feminine and confident and very unique to stand out from the black and white colored crowd.
Below are early concept explorations
“You’ve exceeded my expectations! Thank you for your dedication, patience, and creative expertise. I’m so in love with my website.”
Chloe Amaral - Founder