It’s not enough to just promote efficacy of products or use testimonials.

I will walk you through how a customer becomes your customer and what impacts those decisions.

Don’t be fooled by quick success stories, here’s what you don’t know.

Is DIY scrappy design really ok to build a business on?

How do you stand out when everyone is selling almost the exact same thing?

It takes multiple touch points with your brand before someone decides to buy from you.

Don’t reinvent the wheel when it comes to website user experience.

Social media is great for brand awareness but there’s a lot more you need to do after someone is aware of your business.

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